新加坡人不会喝酒去上海开拓市场成功率有多大?

Ivy0529  •   •  54735 次浏览

在新久了,而且我也没有国内的工作经验,不了解国内的市场,不知道有没有好心人有类似的工作经验的帮忙分析下?
我老公土生土长的新加坡人,中文会讲,可是不会认,有朋友offer一个去上海的工作,要去开拓新市场,狮城帮大神多,所以借宝地问下众大神们,成功率高么?等于没有任何人脉,而且不会喝酒,容易做么?
我本人北方人,总觉得做生意靠喝酒喝出来的,不知道上海是怎样?
先感谢啦!感恩感恩!
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35 条回复
  • sonata.zm
    #1

    差不多,一样是酒桌上谈的除非你老公公司设备超屌,全球仅一家除非你老公公司设备超屌,全球仅一家

  • astro
    #2

    看你老公公司所谓的开拓市场是支持销售们开拓还是自己单干了。单干基本上会比较惨。要是有完善的架构支持还可以拼一下公司所谓的开拓市场是支持销售们开拓还是自己单干了。单干基本上会比较惨。要是有完善的架构支持还可以拼一下

  • Ivy0529 楼主
    #3

    是德国的公司,在东南亚有一段时间了具体的职位和工作范围还没谈,他们的想法是找一个可靠的人去管整个中国的市场,但是因为我老公超爱中国,兴奋得很,大有马上辞职的苗头,他在现在的公司还不错,sales manager,算稳定,但是要升senior至少要两年,我是担心如果放弃这边去中国,完了做不成功,就惨了,总觉得外国人在国内成功率蛮低的具体的职位和工作范围还没谈,他们的想法是找一个可靠的人去管整个中国的市场,但是因为我老公超爱中国,兴奋得很,大有马上辞职的苗头,他在现在的公司还不错,sales manager,算稳定,但是要升senior至少要两年,我是担心如果放弃这边去中国,完了做不成功,就惨了,总觉得外国人在国内成功率蛮低的

  • Ivy0529 楼主
    #4

    那就完蛋了看样子成功率蛮低,不然就是喝了看样子成功率蛮低,不然就是喝了

  • 唐甬
    #5

    在国内做过10年Sales的来说句其实需不需要喝酒和行业以及目标客户群有关系。
    个人经验是,北方的国企现在还是比较盛行喝酒的——能和你喝酒是关系进展到一定程度了。我喝的最惨的一次是在内蒙古鄂尔多斯的煤矿上。
    在上海和长三角一带,大家养生的观念更重,所以喝酒并不厉害,一般点到为止。特别是外企,基本上喝得不多——特别是禁止酒驾后,开车送客户就成了免喝的挡箭牌。
    其实越高端的客户,往往都不喝酒了。我一个师兄作四大的director,出去谈生意都是和人聊高尔夫、雪茄什么的,当然红酒也会品——品而已,不是牛饮。
    呵呵,其实中国这么大,什么样的情况都有,仅供你参考。
    其实需不需要喝酒和行业以及目标客户群有关系。
    个人经验是,北方的国企现在还是比较盛行喝酒的——能和你喝酒是关系进展到一定程度了。我喝的最惨的一次是在内蒙古鄂尔多斯的煤矿上。
    在上海和长三角一带,大家养生的观念更重,所以喝酒并不厉害,一般点到为止。特别是外企,基本上喝得不多——特别是禁止酒驾后,开车送客户就成了免喝的挡箭牌。
    其实越高端的客户,往往都不喝酒了。我一个师兄作四大的director,出去谈生意都是和人聊高尔夫、雪茄什么的,当然红酒也会品——品而已,不是牛饮。
    呵呵,其实中国这么大,什么样的情况都有,仅供你参考。

  • astro
    #6

    好奇的问什么行业,卖什么东西。。。。这样也许能帮你参谋参谋
    什么行业,卖什么东西。。。。这样也许能帮你参谋参谋

  • #7

    同感。自己的经验类似。自己的经验类似。

  • Ivy0529 楼主
    #8

    具体我不太清楚,其中一个产品是洗发水,那个防脱发的男士洗发水吧,可是因为我老公现在的公司是食品的,等于夸产业也是洗发水,那个防脱发的男士洗发水吧,可是因为我老公现在的公司是食品的,等于夸产业也是

  • Ivy0529 楼主
    #9

    恩,感谢回复和我想象的差不多,高大上的地方有高大上的应酬方式,但是总之还是要靠应酬的,这是作为老婆来讲不希望看到的哈哈和我想象的差不多,高大上的地方有高大上的应酬方式,但是总之还是要靠应酬的,这是作为老婆来讲不希望看到的哈哈

  • #10

    你老公有老外光环,不会喝酒可以理解。现在都什么年代了,宴席上需要狂喝的场合很少了。那些经常说喝了多少酒然后拿下几个亿大合同的实情是那个合同不喝酒也能签,就是借机吹一下自己的酒量。

    能否喝酒跟是否理解国内的人情,办事方法比起来根本不算事儿。现在都什么年代了,宴席上需要狂喝的场合很少了。那些经常说喝了多少酒然后拿下几个亿大合同的实情是那个合同不喝酒也能签,就是借机吹一下自己的酒量。

    能否喝酒跟是否理解国内的人情,办事方法比起来根本不算事儿。

  • Ivy0529 楼主
    #11

    就是怕他不了解国内的状况总觉得新加坡处理事情那一套拿去中国好像不太管用啊总觉得新加坡处理事情那一套拿去中国好像不太管用啊

  • 唐甬
    #12

    肯定有个适应的过程不过上海国际化程度高,又有好几千新加坡人在工作,适应应该比较快的。不过上海国际化程度高,又有好几千新加坡人在工作,适应应该比较快的。

  • 唐甬
    #13

    哈哈做市场工作应酬是少不了的,全世界都是这样。
    你先生在上海的德国外企,应酬圈比较高大上的。
    我一个朋友做高端客户的,就每周陪着去打网球和高尔夫,一个订单做下来,身体练的倍儿棒。做市场工作应酬是少不了的,全世界都是这样。
    你先生在上海的德国外企,应酬圈比较高大上的。
    我一个朋友做高端客户的,就每周陪着去打网球和高尔夫,一个订单做下来,身体练的倍儿棒。

  • Ivy0529 楼主
    #14

    主要是家里有个小baby我老公大有趁baby小再拼一下的冲动,不然以后baby大了读书了要出国做工就没那么容易了,而且在国内我父母也比较容易帮忙我们,我就暂时不要做工也能好好陪孩子
    总体来说好处蛮多的,只是真的很担心万一做不成,放弃了现在的工作我老公大有趁baby小再拼一下的冲动,不然以后baby大了读书了要出国做工就没那么容易了,而且在国内我父母也比较容易帮忙我们,我就暂时不要做工也能好好陪孩子
    总体来说好处蛮多的,只是真的很担心万一做不成,放弃了现在的工作

  • astro
    #15

    这个不懂俄但是实际感觉上。。。。主要靠distribution channel。。貌似交际成分偏高。。

    搞分销商和搞最终客户其实还是不同的。。。看你老公有没有搞分销商的经验了。。。

    但是实际感觉上。。。。主要靠distribution channel。。貌似交际成分偏高。。

    搞分销商和搞最终客户其实还是不同的。。。看你老公有没有搞分销商的经验了。。。

  • #16

    负责的回答, 买洗发水完全不需要会喝酒找个好的市场策划, 如O&M, 肯花大力气大价钱, 就有机会
    it will be a capital game!
    洋牌子看head & shoulders, 土牌子看丝宝是怎么上位的找个好的市场策划, 如O&M, 肯花大力气大价钱, 就有机会
    it will be a capital game!
    洋牌子看head & shoulders, 土牌子看丝宝是怎么上位的

  • vitamin
    #17

    不知道销售贸易行业但给你个实例,我公司中国国企,坡这边总部从国内调过来的老总滴酒不沾。。。
    所以说事情不是绝对。有硬实力还是主要的。但给你个实例,我公司中国国企,坡这边总部从国内调过来的老总滴酒不沾。。。
    所以说事情不是绝对。有硬实力还是主要的。

  • Ivy0529 楼主
    #18

    他在新是搞分销商的只是现在这个不懂要做开架进超市之类的还是要做专柜,比较高端一点,还不清楚他们要怎么定位在国内的只是现在这个不懂要做开架进超市之类的还是要做专柜,比较高端一点,还不清楚他们要怎么定位在国内的

  • Ivy0529 楼主
    #19

    道理是这样钱花下去广告做下去应该没问题,主要是怕后面还有什么潜规则之类的钱花下去广告做下去应该没问题,主要是怕后面还有什么潜规则之类的

  • astro
    #20

    看吧细节工作可以招本地人喝嘛。。

    应酬是必须的。

    看你更介意形式上的应酬,还是更介意工作上的成功/失败了。。

    细节工作可以招本地人喝嘛。。

    应酬是必须的。

    看你更介意形式上的应酬,还是更介意工作上的成功/失败了。。

  • Daniel2007
    #21

    普遍都要喝的少数不喝的当然也有。少数不喝的当然也有。

  • Ivy0529 楼主
    #22

    恩,那就是说先了解下公司情况再作决定小弥留之际小弥留之际

  • Ivy0529 楼主
    #23

    理想化的过程是这样的只是高层也会对到高层嘛,总是免不了应酬,很怕电视剧里面那种一天到晚应酬没办法陪家人的只是高层也会对到高层嘛,总是免不了应酬,很怕电视剧里面那种一天到晚应酬没办法陪家人的

  • Ivy0529 楼主
    #24

    唉总之是少不了应酬总之是少不了应酬

  • #25

    世事无绝对,应该90%以上的情况谈生意要喝酒。不过可以自告奋勇做司机,就有借口不喝酒。这其实相对是小事。楼主的情况是两个人一起回去,还是只是一个人去中国?如果是后者,可能发个帖“姐妹们会让老公一个人回去中国工作吗?”比较有帮助。不过可以自告奋勇做司机,就有借口不喝酒。这其实相对是小事。楼主的情况是两个人一起回去,还是只是一个人去中国?如果是后者,可能发个帖“姐妹们会让老公一个人回去中国工作吗?”比较有帮助。

  • Ivy0529 楼主
    #26

    是全家一起去啦可能回去以后需要发帖老公每天应酬不回家,到底该不该离婚吧,哈哈可能回去以后需要发帖老公每天应酬不回家,到底该不该离婚吧,哈哈

  • 14202
    #27

    做了几年的商务开发,发现喝酒并不重要,有不是必须的。

  • Ivy0529 楼主
    #28

    恩,都有可能,只能看遇到什么样的人了看来应酬总是难免、在哪都一样看来应酬总是难免、在哪都一样

  • #29

    逼格高就可以不喝...

  • #30

    做BD的,负责中国市场经常飞中国的不同城市,包括上海。基本上觉得应酬是有的,喝酒劝酒的状况不严重,不用太担心。不会是不喝就做不成生意的。
    但是要担心主要是文化的差异,中国人说话方式,双重意思的揣摩对于外国人是比较头疼的,。如果不能正确领会对方的意思,那要开拓市场是比较难的。经常飞中国的不同城市,包括上海。基本上觉得应酬是有的,喝酒劝酒的状况不严重,不用太担心。不会是不喝就做不成生意的。
    但是要担心主要是文化的差异,中国人说话方式,双重意思的揣摩对于外国人是比较头疼的,。如果不能正确领会对方的意思,那要开拓市场是比较难的。

  • Ivy0529 楼主
    #31

    恩,这也是个问题新加坡的行为方式还是比较简单直接的新加坡的行为方式还是比较简单直接的

  • solodias
    #32

    转一篇文章 作者是印度人 从新加坡被派去上海工作,很切楼主这个问题。The contextual definition of networking and business relationships...

    “Try to stay away from alcohol, especially beer, while networking. You really don’t want to beer burp in front of a potential recruiter”, is what I was instructed back in b-school. “If you must, stick to one glass of wine the entire night.”

    A few years later, I was catching up with an old friend at a rooftop bar in Shanghai and what he told me went completely against my formal education on networking matters. He told me how his company had won a certain contract in a certain part of Asia because the client liked dealing with him for his openness to enjoy karaoke and drink (possibly, even beer burp) with them. “They want to see that you’re a normal guy, enjoy wine and karaoke, and most importantly, have a vulnerable (nice) human side”, he said.

    This got me thinking, is there a universally acceptable definition of networking? More importantly, I needed an answer to the important question of ‘to drink or not to drink?’!

    On pondering further, I realised that, forget globally, coming up with even a pan-Asian definition is extremely difficult. However, for sheer academic/convenience purposes, if one were to attempt this, it would mean roughly dividing Asia into two parts using the longitude passing through Singapore as the line. For several geo-socio-economic reasons, I’d name the two groups: India-like, and China-like. Nonetheless, it is important to note that, even within these groups, it is difficult to generalise and there exist several differences in practice.



    China-like want ‘face’ while the India-like differentiate business & social affairs

    With the advent of Chinese businesses on the global forefront, the term ‘guanxi’ finds itself commonly used (and abused) in articles and business school essays that I’ve helped review. While most people in the West would believe that guanxi would simply mean ‘connection’ or ‘network’, the implication of the word is far deeper than that. Guanxi can be broken into two words, guan (关): connected, and xi (系): tied. Together, they mean: relationship. The term embodies elements of depth in relationship, societal/hierarchical order, and ability to influence — the quintessential concept of giving ‘face’ to a relationship. This is applicable not just in China but also in Korea and Japan. Here, business and social matters tend to converge.

    On the other hand, having a relatively more heterogeneous cultural fabric, countries in the India-like group tend to maintain a distance between business and social affairs; the concept of ‘face’ assuming slightly lesser importance. A brief look into the colonial past of the region would also explain as to why business practices are comparatively more West-like. Although, having said that, there are several invisible lines of influence that you’d only see with time.



    Both environments are difficult for ‘third-party foreigners’ to navigate

    The reason I mentioned ‘third-party foreigners’ is because in Asia there is a tendency to divide foreigners into two categories: 1) foreign-educated/-dwelling returnees (and their children), and 2) ‘third-party’ foreigners who have no family ties with the country. Depending on the country group, the ease of operating for the two foreigner types differs. While returnees (and actual foreigners) have mostly been accepted in the India-like group, it is only in the recent times that the China-like group [(particularly Vietnam, and Japan (historically)] has become more open in dealing with them. A friend shared a rather interesting perspective, “In certain states, there was previously this notion that the returnees had left the country in the moment of need, post-war(s), and were now coming back to reap the benefits of a rapidly flourishing economy.”

    While the boundary between the two groups is getting blurred when it comes to dealing with returnees, it goes without saying that foreigners continue to find navigating the Asian business environments a bit challenging.



    Trends such as globalisation, two-way (including reverse) immigration, and the growing importance of Asian economies are expected to merge business practices further. Until then, my advice is to keep the two groups in mind when conducting business in Asia. Happy networking!!



    P.S. The answer: if unsure, or if you have issues handling it, stay away from it. The folks at b-school were (almost) right.The contextual definition of networking and business relationships...

    “Try to stay away from alcohol, especially beer, while networking. You really don’t want to beer burp in front of a potential recruiter”, is what I was instructed back in b-school. “If you must, stick to one glass of wine the entire night.”

    A few years later, I was catching up with an old friend at a rooftop bar in Shanghai and what he told me went completely against my formal education on networking matters. He told me how his company had won a certain contract in a certain part of Asia because the client liked dealing with him for his openness to enjoy karaoke and drink (possibly, even beer burp) with them. “They want to see that you’re a normal guy, enjoy wine and karaoke, and most importantly, have a vulnerable (nice) human side”, he said.

    This got me thinking, is there a universally acceptable definition of networking? More importantly, I needed an answer to the important question of ‘to drink or not to drink?’!

    On pondering further, I realised that, forget globally, coming up with even a pan-Asian definition is extremely difficult. However, for sheer academic/convenience purposes, if one were to attempt this, it would mean roughly dividing Asia into two parts using the longitude passing through Singapore as the line. For several geo-socio-economic reasons, I’d name the two groups: India-like, and China-like. Nonetheless, it is important to note that, even within these groups, it is difficult to generalise and there exist several differences in practice.



    China-like want ‘face’ while the India-like differentiate business & social affairs

    With the advent of Chinese businesses on the global forefront, the term ‘guanxi’ finds itself commonly used (and abused) in articles and business school essays that I’ve helped review. While most people in the West would believe that guanxi would simply mean ‘connection’ or ‘network’, the implication of the word is far deeper than that. Guanxi can be broken into two words, guan (关): connected, and xi (系): tied. Together, they mean: relationship. The term embodies elements of depth in relationship, societal/hierarchical order, and ability to influence — the quintessential concept of giving ‘face’ to a relationship. This is applicable not just in China but also in Korea and Japan. Here, business and social matters tend to converge.

    On the other hand, having a relatively more heterogeneous cultural fabric, countries in the India-like group tend to maintain a distance between business and social affairs; the concept of ‘face’ assuming slightly lesser importance. A brief look into the colonial past of the region would also explain as to why business practices are comparatively more West-like. Although, having said that, there are several invisible lines of influence that you’d only see with time.



    Both environments are difficult for ‘third-party foreigners’ to navigate

    The reason I mentioned ‘third-party foreigners’ is because in Asia there is a tendency to divide foreigners into two categories: 1) foreign-educated/-dwelling returnees (and their children), and 2) ‘third-party’ foreigners who have no family ties with the country. Depending on the country group, the ease of operating for the two foreigner types differs. While returnees (and actual foreigners) have mostly been accepted in the India-like group, it is only in the recent times that the China-like group [(particularly Vietnam, and Japan (historically)] has become more open in dealing with them. A friend shared a rather interesting perspective, “In certain states, there was previously this notion that the returnees had left the country in the moment of need, post-war(s), and were now coming back to reap the benefits of a rapidly flourishing economy.”

    While the boundary between the two groups is getting blurred when it comes to dealing with returnees, it goes without saying that foreigners continue to find navigating the Asian business environments a bit challenging.



    Trends such as globalisation, two-way (including reverse) immigration, and the growing importance of Asian economies are expected to merge business practices further. Until then, my advice is to keep the two groups in mind when conducting business in Asia. Happy networking!!



    P.S. The answer: if unsure, or if you have issues handling it, stay away from it. The folks at b-school were (almost) right.

  • Ivy0529 楼主
    #33

    嗯,谢啦小弥留之际小弥留之际

  • bff
    #34

    喝酒的问题事小职位是新开发的,还是代替前面的。如果是新开发的职位的确有一定难度,看你老公一腔热血感觉他太年轻了,泼点冷水有益适应环境,国内工作跟坡没法比,整个规则不同。年轻时出来锻炼锻炼也好。呵呵,跟你情况类似,已经来一年多了。职位是新开发的,还是代替前面的。如果是新开发的职位的确有一定难度,看你老公一腔热血感觉他太年轻了,泼点冷水有益适应环境,国内工作跟坡没法比,整个规则不同。年轻时出来锻炼锻炼也好。呵呵,跟你情况类似,已经来一年多了。

  • Ivy0529 楼主
    #35

    新开发的我跟你的想法很像,而且这种是前人种树后人乘凉的事,现在是最辛苦的阶段,而且我们不能常驻中国,三年五载辛苦完了回来了,不划算,如果现在没有稳定工作的话去试个一年半载无所谓,可是为了这个辞掉现在的工作就太不值得了,到时候陪了夫人又折兵,所以基本上不会考虑了,除非这边的工作有什么重大变化,感谢回复我跟你的想法很像,而且这种是前人种树后人乘凉的事,现在是最辛苦的阶段,而且我们不能常驻中国,三年五载辛苦完了回来了,不划算,如果现在没有稳定工作的话去试个一年半载无所谓,可是为了这个辞掉现在的工作就太不值得了,到时候陪了夫人又折兵,所以基本上不会考虑了,除非这边的工作有什么重大变化,感谢回复

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